Between me and my blank page.

If advertising was just about pushing people to buy your product or like your brand, it would be a lot easier. But building a strong and sustainable brand is about something deeper.

I want to make people see themselves in your brand. Feeling validated. Their goals affirmed. Their needs honored. Their inside jokes suddenly on the outside. Going beyond transactions to connections. To make them feel like they own your brand the way every 14-year-old owns Harry Styles.

Because algorithms can find your audience, but that doesn’t automatically mean you will reach them.

This is my goal, day in and day out.

At times that has meant shooting an insurance company campaign with real people found in the moment on the streets of Providence.

Or using 2,500 two-cent cat stamps to get the attention of Ellen and have her play with a client’s toy on her show.

Or telling fathers that it’s okay to have no idea what to say to their coming-of-age daughter.

Because advertising is a connection game. And people don’t just want to own products or sign up for services—they want to be a part of something.