Amy Flanagan

Creative Director / Copywriter / Strategist / Content Creator

 

I help brands and organizations move people to feel, believe, and act.

Any medium. Any scale.
Solo when you need a writer, with a trusted team when you need more.

Close-up of a woman wearing large sunglasses with a checkered pattern, with her reflection visible in the lenses.
Yeah, yeah. Take me to the work.

A few of my favorite skills

A woman with blonde hair wearing a red and white jacket, sitting in a restaurant or cafe, touching her ear with her right hand and gesturing with her left hand, with other people in the background.

Creative Direction

Effective creative direction means being a strong leader, partner, and team builder. Being committed to strategy, but untethered to convention. Helping people around you feel the same courage, passion, and commitment to the work.

Writing & Brand Voice

A middle-aged woman with blonde hair looking at a screen, wearing a brown hoodie, with a colorful bulletin board in the background.

My goal is always the same: for clients to feel that I’ve captured the smartest, most distilled version of their essence even before they’re able to articulate it themselves. That result never comes from jumping straight to the keyboard. It starts with listening. Watching. Absorbing the brand’s personality, the people behind it, and the landscape it exists within. Only then do I sit down to find the truth in it all.

Strategy & Messaging

A woman with shoulder-length blonde hair speaking and gesturing with her right hand, holding a blue and white marker, and wearing a black shirt and a red necklace.

I help leadership teams clarify what’s true, what matters, and what to do next so strategy becomes action. From values, mission, and vision to brand platforms, product launches, and communications, I bring clarity and direction to moments when teams need to move decisively and with purpose.

Storytelling

A woman with blonde hair speaking into a microphone on a stage with a purple and black background.

A good story is the most powerful force in the world. It can be told through an epic novel or a raised eyebrow. Storytelling is what I do, whether that’s in my work, on a stage, or around a fire.

Content Creation

Six women appear in video thumbnails, some inside cars and one outdoors, discussing various topics including mental health and parenting.

I’ve always been an early adapter to social media evolutions. Before Twitter existed, I started experimenting with short-form content through my Shortest Blog in the World. I wrote the first social media post for Four Seasons Hotels and Resorts. Today, I see social media as a powerful tool for helping brands strengthen their influence. Personally, I find it an expanding way to experiment, play, and connect.

Evolving

A woman with blonde hair, wearing sunglasses and a red shirt, hiking with a backpack in a lush green area, with a waterfall in the background.

Always sit next to the smartest, most adventurous, funniest, youngest, oldest, or oddest person in the room. Then soak in their wisdom. That’s the practice that keeps me embracing change and making it work for my clients.

For the love of all things holy, show me the work.